Predictable new revenue from outside your network.
For B2B companies doing $10 million and up that grew on referrals, the founder or a few large accounts. We win you customers who don't know you yet, and we get more from the marketing you already pay for: more inquiries from the same budget, more of them booked, more of them showing up and more of them signing.
Where growth stalls
Most companies we work with grew on something they don't control.
Referrals built the company.
They still bring good customers, but you can't ask for more when you need them, and the network ages with the people who built it.
Your pipeline ends where the owner's calendar does.
The owner still runs the best accounts and writes the big proposals, and nobody else can do it yet.
Three customers decide what the company is worth.
One procurement change at a large account would cut revenue, and any buyer or lender will price that in.
Almost every new customer comes from one trade show.
Or one rep network, or one ad channel. It costs more every year, and there is no second source behind it.
You're growing fast and can't say exactly why.
That makes it hard to forecast, to hire ahead of demand, or to decide where the next dollar should go.
Where we start
Your records describe the customers you don't have yet.
Years of quotes, orders and emails sit in the ERP, the CRM and the inbox. Read together, they describe your best customers well enough to find more companies like them, outside the network that found you the first ones. They also show the quotes nobody followed up and the customers who stopped ordering, which pay back while the new accounts are won.
Three sources of new revenue
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Source 01
The customers you don't have yet
Companies that look like your best customers, found from your own data and reached when they are choosing suppliers.
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Source 02
The leads you already get
More inquiries from the same budget, answered the same day, booked, followed up and closed.
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Source 03
The customers you already have
Accounts that stopped ordering brought back, and more product lines sold to the customers you have.
How it's measured
Every new dollar is counted against a line you signed.
Before any work starts, we freeze your trailing revenue by account, product line and source, and the owner or finance lead signs it off.
New revenue is measured against that line, using attribution rules agreed in writing. A year later, nobody has to argue about what the work produced.
Why a firm like ours
We do the work inside your company, and the system stays when we leave.
Lead-generation agency
- You pay for
- Meetings and activity
- Who does the work
- Their team, on their tools
- What's left when they go
- Nothing. The machine was theirs.
Consultancy
- You pay for
- Advice
- Who does the work
- Your team, after they leave
- What's left when they go
- A report.
Fractional sales executive
- You pay for
- A senior person's time
- Who does the work
- One person
- What's left when they go
- Whatever they wrote down.
Hyphae Advisory
- You pay for
- New revenue, measured against your signed baseline
- Who does the work
- Our engineers inside your company, with your team
- What's left when they go
- The system, the data, the documentation and a trained person to run it.
Questions owners ask
We've hired agencies before. Why is this different?
An agency runs its own machine and charges for activity. We build the system in your accounts, measure it in revenue against your signed baseline, and you keep all of it when we leave: the data, the domains, the routines and the documentation.
We tried hiring a VP of Sales. It didn't work.
That's common. The hire usually inherited no system, with no clean pipeline, no record of why deals were won or lost and nothing to manage against. We build that first, so whoever you hire next walks into something that works.
Our ERP data is a mess.
It almost always is. Duplicate customers, recoded part numbers, history in old exports. Cleaning and reconciling it is part of the work, because everything else is built on it.
Will cold outreach damage our reputation or our email?
Outreach runs on separate domains in your name, never your main one, so quotes and invoices keep landing. Every message is written from evidence about the account and goes to people with a reason to care. We follow the privacy rules of each country we send into.
What if we can't handle more work?
Then more leads would hurt you. We check capacity first, and new opportunities are paced to what operations and the sales team can absorb.
Do we have to change CRM?
No. We work in HubSpot, Salesforce or whatever your ERP provides, and we only propose a change when the CRM itself is what's holding revenue back.
Latest research
Research
Since 2019, American manufacturers ship 36% more in dollars and the same amount of goods.
Shipments, producer prices and industrial output, monthly from 2015 to August 2026. Most of the revenue growth in the sector came from price.
Blueprint Call
Tell us where your last ten customers came from.
We work with a small number of companies at a time and reply to every message within two business days.